Aoife Roche joins MSM’s THE Show keynote lineup

Aoife Roche, founder of Intleacht AI, will keynote Modern Storage Media’s inaugural THE Show in Atlanta on Nov. 4-6, where she will focus on how self-storage operators can use artificial intelligence to improve marketing and stay competitive. The event also adds a broader slate of speakers, while registration discounts and hotel rates remain available.

Why it matters: - Self-storage operators are facing more pressure to understand how artificial intelligence affects marketing, customer acquisition and competition. - Roche’s keynote is aimed at giving attendees practical ways to use AI to stay visible and generate leads. - THE Show is MSM’s first self-storage conference and tradeshow, so the keynote lineup is part of the event’s debut positioning.

What happened: - Aoife Roche, founder of Intleacht AI, will deliver a keynote at Modern Storage Media’s THE Show in Atlanta on Nov. 4-6. - Roche is an AI strategist, international speaker, entrepreneur, investor and author. - MSM says Roche is known as the “AI Queen.” - MSM said Roche moved from Ireland after the pandemic and built a seven-figure agency from the ground up. - The keynote lineup also includes Scott Jennings, Chipper Jones, Troy Downing, Jefferson Shreve, Joe Shoen and Tensley Almand.

The details: - Roche plans to show attendees how to future-proof marketing with actionable strategies. - Her presentation will focus on increasing visibility, generating leads and staying ahead of competitors. - Roche will also highlight AI innovations and explain how the technology is changing how customers find and interact with businesses. - THE Show is presented by Janus International. - MSM says the event will feature elevated learning sessions, evening events, a dedicated deal room and a redesigned tradeshow floor. - Registration savings are still available. - Host hotel Signia by Hilton is taking reservations at MSM’s special rates. - More information is available on the event website. - MSM describes itself as a leading information source for self-storage professionals and says it is owned by Storelocal Media Corporation, the media division of Storelocal Corporation. - MSM says it publishes Messenger magazine, Self-Storage Canada, the Self-Storage Almanac and other resources. - Additional industry news and educational content are available on MSM’s website. - MSM shared social links for LinkedIn, Facebook, YouTube, X and an RSS feed at the provided feed link.

Between the lines: - MSM is using a recognizable AI-focused speaker to tap into growing interest among operators who want practical guidance instead of general discussion. - The lineup mixes business, sports, politics and industry names, suggesting MSM wants THE Show to appeal beyond traditional storage audiences. - The event’s first-year framing and added amenities point to an effort to establish THE Show as a destination conference.

What's next: - THE Show will take place Nov. 4-6 in Atlanta. - Attendees can still register at discounted rates. - Signia by Hilton remains the official host hotel with special event pricing. - MSM is directing readers to the event site for registration and event details.

The bottom line: - Roche’s keynote gives MSM a timely AI angle for its debut conference and underscores how self-storage operators are being pushed to adapt to new technology fast.