IntervuToday launches real-time hiring marketplace in Atlanta

IntervuToday has launched its hiring platform in metro Atlanta and begun a 7-day hiring challenge aimed at connecting local employers with available job seekers. The company says about 16,000 area workers in its network will be invited to activate profiles as it tests a location-based model it plans to expand to other U.S. cities.

Why it matters: - IntervuToday is trying to shorten the time between when a worker is available and when an employer can find that worker. - The Atlanta launch tests a location-based hiring model in one of the country’s largest and most diverse job markets. - The company is targeting sectors with recurring hiring needs, where speed and local availability can matter most.

What happened: - IntervuToday launched its platform in metro Atlanta and started the Atlanta 7-Day Metro Hiring Challenge™. - The launch introduces a real-time hiring marketplace that lets job seekers indicate availability and appear on a live hiring map. - Participating employers can identify local candidates through the platform. - About 16,000 Atlanta-area job seekers in IntervuToday’s existing network will be invited to activate profiles for the initiative. - Metro Atlanta is the first market in the company’s planned U.S. metro expansion.

The details: - IntervuToday was built as an alternative to traditional online recruiting, where employers post openings and candidates apply. - The platform adds a real-time availability layer so job seekers can signal when they are ready for work. - IntervuToday calls the model an Everyday Live Job Fair™. - The initial Atlanta effort focuses on hospitality, logistics, warehousing, transportation, security, food service and retail. - The 7-Day Metro Hiring Challenge™ is the introductory period for the Atlanta marketplace. - During that period, employers and job seekers across the region are being encouraged to register and use the platform. - IntervuToday also plans to work with local business, workforce and community organizations to build awareness. - The company plans to establish localized marketplaces in which employers can identify available candidates within their metro area.

Between the lines: - The Atlanta launch gives IntervuToday a controlled test case for whether live, location-based matching can improve hiring flow. - The focus on high-turnover industries suggests the platform is aimed at roles where fast placement may be especially valuable. - The company’s expansion plan suggests Atlanta is the first proof point, not the end goal.

What's next: - IntervuToday plans to expand into additional U.S. metropolitan markets after Atlanta. - Future markets and launch dates will be announced separately as the rollout continues. - The company will continue evaluating how the marketplace works for employers and available workers in Atlanta. - IntervuToday’s founder, Chrissy Steed, said the company will use the Atlanta launch to assess the model in a large employment market. - More information