Alliant names Joseph Byrum chief data and engineering officer

Alliant appointed data and AI veteran Joseph Byrum as chief data and engineering officer to lead data strategy, data science and engineering as the company expands its people-based data technologies. The move comes a year after Alliant bought AnalyticsIQ and underscores its push to combine purchase behavior data with predictive intelligence.

Why it matters: - Alliant is tightening the link between its data assets and its technology organization as it tries to speed up execution. - Byrum's background in AI, analytics and enterprise technology could help Alliant scale its people-based data platform as demand rises for predictive, privacy-aware audience intelligence. - The appointment signals continued investment in modernizing the stack behind Alliant's consumer data business.

What happened: - Alliant named Joseph Byrum as chief data and engineering officer. - Byrum will oversee data strategy, data science and the engineering capabilities behind Alliant's technology. - The announcement was made Oct. 13, 2026, from Atlanta. - Alliant described itself as a provider of consumer data and intelligence focused on modern human behavior.

The details: - Byrum brings more than 20 years of experience across data science, technology, analytics and AI. - His leadership background spans biotech, asset management and financial services. - He most recently served as chief technology officer at Consilience AI. - Before that, he was chief data scientist at Principal Financial Group, where he built enterprise AI capabilities for a global asset manager. - Byrum holds more than 50 patents. - He earned a Ph.D. in genetics from Iowa State University and an MBA from the University of Michigan's Stephen M. Ross School of Business. - Scarlett Shipp, Alliant's CEO, said Byrum will help the company move faster from strategy to execution as Alliant brings its data and technology closer together. - Shipp also called the hire a deliberate investment in the future of the company and its people. - Byrum will lead continued modernization of Alliant's technology stack. - Byrum will also expand how Alliant applies AI and machine learning across its technology and engineering capabilities. - Byrum said Alliant has a foundation of high-quality, people-based data and a clear view of where the industry is heading. - Byrum said he wants to modernize how Alliant builds and applies AI and machine learning in ways that are practical, responsible and useful for clients.

Between the lines: - Byrum joins Alliant about a year after the company's acquisition of AnalyticsIQ. - That acquisition combined deterministic purchase behavior with psychology-driven predictive intelligence under one people-based data company. - The hire suggests Alliant is pushing to unify data, AI and engineering into a more integrated operating model. - The company is leaning on its people-based data approach as a differentiator in a crowded data market.

What's next: - Alliant is expected to continue modernizing its technology stack under Byrum's leadership. - The company will likely expand AI and machine learning use across its products and engineering workflows. - Alliant said the appointment supports its mission to deliver comprehensive, predictive data that helps brands turn understanding into action and strategy into performance. - More information is available at Alliant's website.